Hi, my name is Gwen Vanderdeen-Paschke. Pleased to meet you!
So who am I really?
I’m a copywriter who started off in PR.
This means I wrote widely. Press releases, speeches, website content, brochures, email. And I’m dating myself, but even good old-fashioned articles placed in newspapers.
I fell in love with copywriting the day I got to brainstorm the perfect headline for a health care program.
It wasn’t getting many sign-ups even though a lot of people needed it.
Scribbling on my notepad, zooming in to imagine the families who needed this… well, it transported me. I wondered how to get into a role that allowed me to do more of this.
In fact, here’s a snapshot of the fruit of that labour…
I’ve never stopped being proud of it.
What does this mean for you?
I’ve been writing professionally for 15+ years because I like nothing better than helping people find the right words.
But this isn’t something I do in the dark without your input. My promise is to listen well to your expertise. And then use mine to unearth the gems for your clients.
If you’re looking for a freelance copywriter who:
- Enjoys helping you uncover your best message
- Knows how to connect to your readers so your copy gets noticed and read
- Can manage your writing project in a way that keeps you in the loop but not overwhelmed
- Understands the role of design so your hard-won copy doesn’t get lost in the shuffle
You’re in the right place. I’d love to get to know you better.
I wanted to make sure I was speaking in a way that helped people see the value in what they were considering purchasing. For me the mental relief of passing that task on to Gwen was huge.
I really appreciated the questions and reflections at the beginning of our time together. I think it helped me get more clear on who my ideal client is and what I wanted to say to her.
To niche – or not?
Here’s a sample of topics I’ve been trusted with over the last 15 years – some in copywriting, some in PR. There are many more I would relish the opportunity to write about.
- Travel agent services
- Custom metal driveway gates
- Pelvic physiotherapy
- Fitness for your core
- Music for young children
- Dog care
- Air quality monitoring
- Drainage in your city
- Environment – doing your part
- How urban planning works
- Consumer affairs
- Occupational health and safety
- Income support programs
- K to 12 and post-secondary education
- Privacy laws
On a personal note
I’m an Alberta girl. I grew up in southern Alberta’s farm country. Then I decided to seek adventure and move to central Alberta. Wink.
I live in Edmonton with my husband, 2 daughters and my cat named Chester.
When I need a break from my computer, my favourite thing is to sit in my garden with a strong coffee and soak in the sunshine… OK, it’s Canada, so only from May to September.
When the snow swirls outside, I try to take winter walks especially in our city’s ravines. -30 Celsius doesn’t necessarily stop me.
And it’s cliché, but I don’t know if I’d be much of a writer if I wasn’t a complete bookworm.